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Verdis Norton


Verdis Norton has a distinguished career leading billion-dollar companies to even greater heights. He served as Vice President of Strategy for Kraft Foods, and as an executive and strategic consultant for multiple Fortune 500 companies. In addition to his experience as a corporate executive, Verdis also developed a proprietary strategy and business planning system now used by a number of companies around the world. He brings this immense strategic experience to bear in all leading aspects of the ASEA business.


James Pack


James Pack is a highly capable executive who brings years of management experience to ASEA. While in his 40s, he retired from an extremely successful career in the telecommunications industry. Never one to relax, James followed that retirement with a second successful career in real estate development before meeting Verdis and co-founding ASEA. James' organizational and operational expertise blends perfectly with Verdis' strategic leadership to deliver a consistently high standard in corporate achievement.


Tyler Norton


Tyler Norton has 17 years of experience in the financial services and management consulting industries including 9 years of executive leadership with Beneficial Financial Group where he served as a Vice-President, Senior Vice President and Chief Distribution Officer. Tyler also served as a Senior Vice President of Insphere Insurance Solutions, a private-equity portfolio company of Goldman Sachs and The Blackstone Group, where he reported directly to the CEO. Along with his Father, Verdis Norton, Tyler co-founded StrategicLink – a management consulting firm dedicated to teaching the strategic planning processes that his Father perfected during his long executive leadership career in Fortune 500 companies. Tyler has taught and consulted this process to literally thousands of individuals, companies and non-profits across the United States. In addition to his diverse executive leadership and broad consulting experience, Tyler brings to the organization a deep commitment to the culture of ASEA and to the humanity of business. He has a passion for teaching, inspiring and motivating people to reach their full potential and become the very best they can be.


Charles F. Funke

Chief Executive Officer

Prior to his appointment as CEO, Charles served as the Executive Vice President of ASEA. He previously spent 17 years in the financial services industry, worked for two Fortune 100 companies, and held a number of executive positions including the chairman, president, and CEO role at Beneficial Investment Services. Charles received his undergraduate degree from Brigham Young University and his MBA from Bellevue University. He holds a number of professional designations and is an avid student of history.


Jarom Webb


Prior to his appointment as President, Jarom Webb served as ASEA's Chief Operating and Financial Officers, overseeing the development of the Company's operational and financial infrastructure. Jarom began his career with KPMG, one of the largest audit/consulting companies in the world. Since then, Jarom has held senior financial and operational management positions in both the public and private sectors. Most recently prior to joining ASEA, Jarom led treasury, risk management, and finance for a $800MM network marketing company and was a lead in the operational development of the successful opening of 10 international markets. Jarom is a seasoned executive with a strong background in strategy, operations, finance, and risk management. As President, Jarom ensures that every element of the ASEA business is fine-tuned to perform at optimal efficiency, delivering a premium product to our customers and a successful business experience to our Associates. Jarom holds a bachelor's degree in Accountancy from Brigham Young University and a Master's in Business from the University of Utah. He resides with his wife and four beautiful daughters in Pleasant Grove, UT.


Kurt Richards

Executive Vice President

Kurt Richards brings more than a decade of direct sales and global business experience to ASEA, along with singular expertise in international development. Kurt's bachelor's degree is from Southern Utah University, where he studied political science with an emphasis in international relations. He was also awarded a certificate in International Relations and is a lifetime member of the National Political Science Honor Society. In his role at ASEA, Kurt oversees the company’s international expansion strategy, along with specific responsibilities in advancing the science of our amazing product.


Karen Reilley

Vice President of North American Sales

Karen Reilley has worked with billion-dollar direct sales companies and has served in a variety of leadership and key coordination roles that include training and development, customer quality assurance, information technology deployment, and international expansion. She's developed and managed call centers with 150 team members supporting 14 countries, and has 20 years of customer service experience. At ASEA, Karen's responsibilities mirror her personal focus and passion: providing a superior experience for our Independent Associates.


Justin Wilson

Regional Vice President, Europe

Justin Wilson has worked in the network marketing industry for the last decade and a half, and has held key corporate leadership positions for one of the largest and fastest-growing network marketing companies to date. He's traveled all over the world and has been instrumental in managing and setting up operations in several countries. But his experience isn't all corporate. In his prior life in the field, he was instrumental in building a successful distributorship in the United States and abroad. This dual expertise gives Justin a unique set of skills, enabling him to help the company succeed by helping our Associates all over Europe to succeed.


Craig Dalley

Senior Vice President of sales

Craig comes to ASEA with more than 20 years of experience as a sales leader at Nature’s Sunshine. Most recently he held the position of Vice President and General Manager of North America. During his time there, he was instrumental in developing and implementing sales strategies and programs around the world. In his role as Senior Vice President of Sales, Craig will assume overall responsibility for sales in markets without a General Manager and will oversee the global implementation of corporate sales initiatives.


Franz Gaag

Managing director of Western Europe

Franz comes to ASEA with a distinguished 35 year career in marketing, international business development, and general management both in and out of the industry. In his role as Managing Director, Franz will work with Justin Wilson to oversee all business activities in Europe. Beyond his vast business experience, Franz is a wonderful individual and loves working with others in a team environment.